Let’s get back to basics in 2015!
I get it, digital is here to stay! Digital is a marketing vehicle that agents must add to their list of “to do’s” while business planning. One thing I am sure of is that Real Estate marketing has changed more in the past 10 years than the prior 100 years. New agents entering the real estate business learn how to market using digital right out of the gate. They get it. However, the seasoned experienced agent still lags behind and that includes those that are tech savvy.
As with most things in life, there is no “magic bullet” for generating leads. The key here is personal marketing in this digital age needs to be a well rounded assault. Let’s not forget the “basics” and that starts with face to face, direct mail, online, email, and yes, I will say it “pick up the dam phone”. Direct Mail is a viable and effective marketing vehicle, speaking to a live voice is essential, and digital is just another avenue for agents to be visible. At the end of the day with our “tight inventory” and the fluctuation of the market up and down within each quarter of the year without any rhyme or reason; agents need a game plan and it must be multifaceted, innovative, and implemented for proven results.
The fundamentals of marketing and branding is consistency and frequency. Build a powerful marketing campaign and business plan that includes strategically building name recognition. So when a potential buyer or seller is in the market for real estate, you are the only name that pops in their head.
Here’s to a fantastic 2015, and I hope to proclaim in June that this is truly the year of the listing for “The Twin Team” @ Houlihan Lawrence, Toni Chrystal and Terri Crozier!