Let’s get back to basics in 2015!


Let’s get back to basics in 2015!

I get it,  digital is here to stay!  Digital is a marketing vehicle that agents must add to their list of  “to do’s” while business planning.  One thing I am sure of is that Real Estate marketing has changed more in the past 10 years than the prior 100 years.   New agents entering the real estate business learn how to market using digital right out of the gate.  They get it.  However, the seasoned experienced agent still lags behind and that includes those that are tech savvy.

As with most things in life, there is no “magic bullet” for generating leads.  The key here is personal marketing in this digital age needs to be a well rounded assault.  Let’s not forget the “basics” and that starts with face to face,  direct mail, online, email, and yes, I will say it “pick up the dam phone”.  Direct Mail is a viable and effective marketing vehicle, speaking to a live voice is essential, and digital is just another avenue for agents to be visible.  At the end of the day with our “tight inventory” and the fluctuation of the market up and down within each quarter of the year without any rhyme or reason; agents need a game plan and it must be multifaceted, innovative, and implemented for proven results.

The fundamentals of marketing and branding is consistency and frequency.  Build a powerful marketing campaign and business plan that includes strategically building name recognition.  So when a potential buyer or seller is in the market for real estate, you are the only name that pops in their head.

Here’s to a fantastic 2015, and I hope to proclaim in June that this is truly the year of the listing for “The Twin Team” @ Houlihan Lawrence, Toni Chrystal and Terri Crozier!

About Toni Chrystal

Little About Terri Crozier and Toni Chrystal As business partners, identical twin sisters, and friends; Terri and Toni have an incredible synergy. To ask them where this comes from, they'd tell you it's just what happens when you combine their unique personalities and hard work ethic they both have. The passion for real estate and the compassion to educate and consult their seller and buyer clients is their first goal when listing or selling a home. They are both tech saavy with extensive computer and internet experience. Born and raised in White Plains, two veteran agents with a combined 35 years experience as Professional Realtors. Let "The Twins" Empower You with Knowledge and Information For each and every client their goal is to empower you with up to date information about current market conditions. Their approach has earned them the respect of collegues and clients throughout Westchester Counter and especially in their marketplace "White Plains". If you speak to Toni she would tell you "with over 93% of the consumers searching on line today; it is essential to be a tech saavy agent and be able to market for today's consumer on line." "We Listen" It's not about us ... it's about "YOU" whether a Seller Client or Buyer Client we appreciate your business and respect your goals and needs. As your real estate professionals our job is to "LISTEN" as well as "COMMUNICATE" to you so we all arrive at the closing table with a successful experience. Allow our expertise and guidance to take you through the priocess of selling or buying your next home. Contact us: Toni and Terri for all Your Real Estate Needs Full Time Professional Real Estate Associate Brokers Listing and Selling Homes for the Houlihan Lawrence White Plains Branch Office. Assist sellers and buyers with their real estate needs. Consult sellers on marketing conditions and pricing their property to sell. With a customized marketing plan and pricing strategy proven successful for getting homes sold in a timely manor. With a superb follow up system keeping sellers constantly updated with information necessary to achieve a successful and timely sale. Our goal is to provide such an amazing service that you "The Seller" can sit back and relax knowing you have competent agents working on your best behalf. Consult "buyers" on finding their dream home. Providing information and disclosures needed to make an informed decision to purchase a home that they can afford. Working with buyers to locate and educate them from the day we meet to the day we close, and continue to be your real estate agent for life. Proficient with technology and love computers and the internet. Skilled marketing properties on line for enhanced exposure around the world. www.tonichrystal.com
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