Every Picture Tells a Story “Internet Appeal”

Internet Appeal is now the Curb Apple for Real Estate

Internet Appeal is the new Curb Appeal in Real Estate

I remember the days when I pulled up to a property, and the buyer looked at the house;  and then at me to say “we really don’t want to look at this one”.  “Curb Appeal” meant everything when you drove up to a property.   My oh my..how things have changed.  In the old days when selling real estate the agent decided on the properties to show the buyer using the criteria the buyer gave them.  The buyer never had a clue what they would see during the 2 or 3 hour  appointment.   One of the very many changes to the real estate industry is how buyers preview property.  Today, buyers have the ability to preview on line the information and photos about the house.  They pick and choose what it is they want to see.  Some even drive by on their own.  Seller’s beware!!!! Your on line photos exposing your home to buyers is the new “curb appeal” and what agents should know refer to as “Internet Appeal”.  You have to impress on line first if you want a buyer to schedule an appointment to look further.    You don’t need to replace your kitchen or bathroom, but you do need to clean and declutter, if only for the photos on line.  Note:  If your home is getting internet hits, but very few appointments –  take a look at the photos and see if that’s the problem, take a look at the write up and see if it tells a story about that home in order to invite the buyer in.

The first 10 photos are the most important, after 10 photos buyers get bored and stop looking.  Make the first 10 photos the best.  “EVERY PICTURE TELLS A STORY” Don’t it – as Rod Stewart said over and over again in his hit song with the same title.  Take pictures of the most appealing parts of the home.  Capture a lifestyle not just an image.

Hire a Professional Photographer if necessary, they have a way with getting the lighting just right, as well the perfect angle and shot to give the room “Internet Appeal”.  Watch your appointments increase with great photos!

 

About Toni Chrystal

Little About Terri Crozier and Toni Chrystal As business partners, identical twin sisters, and friends; Terri and Toni have an incredible synergy. To ask them where this comes from, they'd tell you it's just what happens when you combine their unique personalities and hard work ethic they both have. The passion for real estate and the compassion to educate and consult their seller and buyer clients is their first goal when listing or selling a home. They are both tech saavy with extensive computer and internet experience. Born and raised in White Plains, two veteran agents with a combined 35 years experience as Professional Realtors. Let "The Twins" Empower You with Knowledge and Information For each and every client their goal is to empower you with up to date information about current market conditions. Their approach has earned them the respect of collegues and clients throughout Westchester Counter and especially in their marketplace "White Plains". If you speak to Toni she would tell you "with over 93% of the consumers searching on line today; it is essential to be a tech saavy agent and be able to market for today's consumer on line." "We Listen" It's not about us ... it's about "YOU" whether a Seller Client or Buyer Client we appreciate your business and respect your goals and needs. As your real estate professionals our job is to "LISTEN" as well as "COMMUNICATE" to you so we all arrive at the closing table with a successful experience. Allow our expertise and guidance to take you through the priocess of selling or buying your next home. Contact us: Toni and Terri for all Your Real Estate Needs Full Time Professional Real Estate Associate Brokers Listing and Selling Homes for the Houlihan Lawrence White Plains Branch Office. Assist sellers and buyers with their real estate needs. Consult sellers on marketing conditions and pricing their property to sell. With a customized marketing plan and pricing strategy proven successful for getting homes sold in a timely manor. With a superb follow up system keeping sellers constantly updated with information necessary to achieve a successful and timely sale. Our goal is to provide such an amazing service that you "The Seller" can sit back and relax knowing you have competent agents working on your best behalf. Consult "buyers" on finding their dream home. Providing information and disclosures needed to make an informed decision to purchase a home that they can afford. Working with buyers to locate and educate them from the day we meet to the day we close, and continue to be your real estate agent for life. Proficient with technology and love computers and the internet. Skilled marketing properties on line for enhanced exposure around the world. www.tonichrystal.com
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